2023-03-29 Repurposed gems For the latest of H&M Innovation Stories, our design team trains their focus on more sustainably-sourced embellishments. 2023-03-29 Buttons with impact Our new button initiative is improving the lives of society's most vulnerable and contributing to building a circular economy. 2021-11-16 Fashion worth cherishing In the latest instalment of our Innovation Stories, we’re focusing on what it feels like to love and care for something or someone. 2021-11-16 The future looks circular A party collection like no other - designed to be treasured, shared, repaired and recycled. 2021-11-11 Sharing is always in season Wear. Care. Recycle. 2021-10-28 Hello, FLWRDW™ Say Hello to a PETA-approved alternative to goose down 2021-09-09 Rewind. Renew. Our most sustainable denim collection, yet.