pink jacket
The Tryout

How to reinvent your summer staples

An extraordinary summer calls for a different approach to new season dressing. See how to make your old favourites feel on trend again, or find sustainably sourced options from our SS20 collections.
  • PHOTO Pauline Suzor | LundLund
  • STYLING Mikaela Hållén
denim skirt


Whether you’re in need of a new organic cotton skirt, or want to sport a past-season favourite, the quintessential denim skirt is as versatile as a wardrobe hero gets. Partner it with a boxy denim jacket and strappy sandals for a statement that’s both timeless and just right for 2020.

white t-shirt


Remember the vintage band tee? Well, it’s got tough competition from the souvenir tee. Think of the ones we used to be able to find scattered through street markets in places near and far. This one, from our collaboration with Australian brand Desmond & Dempsey, pays tribute to all the beloved tourist tees and is made in organic cotton jersey.

black puffy tunic


You got the memo, right? Puffy is the silhouette of 2020. This pared-back organic cotton tunic is the roomy one-piece-solution to all our sartorial problems: comfortable for staying in, cool for beating the heat, and chic for those daily trips to the grocery store. Pair it with metallics for extra style points.

pink bermuda


Whether you want a warm-weather appropriate #wfh outfit or just love this summer’s It-piece, Bermuda shorts are the way to go. If shopping is cancelled where you live, cut off and hem a pair of suit trousers, and if your stores are open look for these dreamy magenta shorts in a recycled polyester mix.


PHOTO Pauline Suzor | LundLund

STYLING Mikaela Hållén

HAIR & MAKEUP Regina Törnwall | LundLund

MODEL Anisa Hossein | Select Models