Magazine

dress code
INSIDE H&M

Your comprehensive guide to dress codes: Thread x H&M

We've teamed up with our friends at Thread to share style advice over the past few weeks. They have a great team of stylists whose goal is simple: to share tips that boost your style confidence and send you personalised ideas for what to wear.
Innovation Story
INSIDE H&M

Imagine that: Kids’ Innovation Story

Our latest Innovation Story collection – and our first independent kidswear offering – celebrates the joy and wonder of young creative minds, as concept designer Ella Soccorsi explains.