blue denim skirt
The Tryout

How to reinvent your summer staples

An extraordinary summer calls for a different approach to new season dressing. See how to make your old favourites feel on trend again, or find sustainably sourced options from our SS20 collections.
h&m, ladies, kids, what we do at home

What we do at home

Photographer Rasmus Weng Karlsen portrays his wife Annelise Hartmann Eskesen and their daughter Eva during their days in lockdown.
International womens day,empowerment,gender equality

Make our normal the new norm

This International Women’s Day, we take a stand for gender equality by urging other companies to follow our lead. At H&M, no matter gender or ethnicity, everyone has equal opportunities.