Magazine

H&M and Eva Cremers, known for her tongue-in-cheek and playful artwork, unlock creativity and individuality with unique and easy to style pieces. The fashion-frenzy collection will be on sale from 16 March 2023.

The glittering new Innovation collection spotlights more sustainably-sourced embellishments.

Get to know this season’s Studio star: the Colombian-American singer, songwriter and musician Kali Uchis.

H&M Move brings together Jane Fonda, Zlatan Ibrahimović, JaQuel Knight and Nadia Nadim - empowering movers in the new year.

H&M Move sign women’s football legend Nadia Nadim to play alongside Zlatan Ibrahimović

A capsule wardrobe is a versatile, stylish and sustainable way to shop.

Spectacular pieces for this dimension and the next.

Get a detailed account of the biggest fashion trends featured in the new WINTER LOOKBOOK.

We've teamed up with our friends at Thread to share style advice over the past few weeks. They have a great team of stylists whose goal is simple: to share tips that boost your style confidence and send you personalised ideas for what to wear.