Harry Potter x H&M Kidswear

It’s been over 20 years since the first Harry Potter novel was published, but its magic continues to capture the imagination of people all over the world to this day. Inspiring creativity and imagination, Harry Potter resonates powerfully with children and their parents today – some of who grew up with the boy wizard themselves. The timeless nature of a ‘coming of age’ story mixed with magic, adventure and drama has made the series a true modern classic. 

For parents introducing their children to Harry Potter for the first time, not only are they likely to know which of the four houses they belong to – Gryffindor, Hufflepuff, Slytherin or Ravenclaw – they may also have memories of queuing to get their hands on the book the moment it was released. That excitement and ability to be transported into a magical world is now being passed down to younger generations with love and care.

The latest kidswear capsule collection was especially inspired by the Harry Potter film series, which brought the famed School of Witchcraft and Wizardry to life in fantastical ways. The collection includes a range of children’s clothing and accessories – from newborns to young teens – with fun graphics and playful embellishments.

“We’re absolutely thrilled about this Harry Potter collection – the magic of the stories is truly universal and continues to inspire so many kids (and adults!) today. Revolving around Hogwarts, we wanted to convey with this collection the joy and excitement of the Wizarding World and also add fun touches such as some athletic-style graphics, illustrations of Hedwig the owl and gold embellishments. Created for Harry Potter fans all over the world, this collection will certainly delight,” says Sofia Löfstedt, Head of Design Kidswear at H&M.

The Harry Potter x H&M kidswear collection includes tops, sweatshirts, hoodies, jeans, trousers, joggers, dresses, bodies for babies and accessories such as scarves, hats, socks and scrunchies. Along with the varsity-style Hogwarts school logos, fans can expect to see graphic prints of Harry’s snowy owl Hedwig and illustrations of the different Hogwarts houses, along with school stripes. 

The H&M Kidswear Harry Potter capsule collection will be available in store and online from August 20th.