Catch the new drop from H&M Studio SS20

Perfect white crescent beaches, washed by clear water. Barren landscapes with pillars of limestone. Peaceful meadows full of lush greenery. The nature of Gotland, the rural island outside Sweden’s southeastern coast, is pure magic.

This is where the H&M design team found the inspiration for H&M Studio SS20. The collection uses ‘freedom’ as its guiding mantra, presenting a wide range of wardrobe solutions for the woman who surfs, climbs and explores.

The second drop of H&M Studio SS20 oozes easy chic and features sporty swimsuits and bikinis, in recycled polyamide and polyester, and lightweight sarongs and dresses in organic cotton and recycled polyester. Accessories include futuristic sunglasses in recycled PET, a printed canvas bag in organic cotton as well as spongy foam flip-flops made from bloom algae foam™, a flexible foam produced with algae biomass.

“Eye-catching swimsuits and bikinis will add colour, personality and an athletic edge to your look: style with neutral raw-edged tailored pieces from the first drop or the psychedelic-print short suit from the second. We are also proud to be able to use more sustainable materials, such as recycled polyester and organic cotton, throughout the collection,” says Ann-Sofie Johansson, Creative Advisor at H&M.

The new drop from H&M Studio SS20 is available online and in selected stores worldwide starting 1 June 2020.