Fashion is alchemy. Vibrant and bold looks transform reality into an electric fantasy. S/S 2021 is for the venturesome dreamers and enchanted seekers who find treasure in the everyday.
Design elements such as octopus-esque fringe, tendril-like curls and irregular buttons give the collection a pulled-from-the-ocean feel.
H&M Studio is designed to be treasured forever. We styled the collection with cherished archival pieces from past collections.
Much of the collection is made from more sustainable materials. For example, the over-the-knee black boots are made from grape leather.