2023-03-29
Repurposed gems
For the latest of H&M Innovation Stories, our design team trains their focus on more sustainably-sourced embellishments.
2023-03-29
Buttons with impact
Our new button initiative is improving the lives of society's most vulnerable and contributing to building a circular economy.
2021-11-16
Fashion worth cherishing
In the latest instalment of our Innovation Stories, we’re focusing on what it feels like to love and care for something or someone.
2021-11-16
The future looks circular
A party collection like no other - designed to be treasured, shared, repaired and recycled.
2021-11-11
Sharing is always in season
Wear. Care. Recycle.
2021-10-28
Hello, FLWRDW™
Say Hello to a PETA-approved alternative to goose down
2021-09-09
Rewind. Renew.
Our most sustainable denim collection, yet.